Brow and lash trends for 2025
- Facial Care
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how to achieve a perfect look?
Eyelashes and eyebrows are not only aesthetic complements, they are an extension of our personality. Well-groomed eyebrows and long eyelashes enhance the look, balance the features and add character. Now more than ever, the importance of a more realistic approach is gaining prominence. Instead of abusing a thousand things, the important thing is to take care of yourself every day with the right products replacing the excess and in this way the natural has more prominence.
A new approach based on naturalness and care.
The trends of 2025 do not seek a drastic change in the face, but to highlight what makes it unique. Excessive products are left behind to give way to a more real and natural beauty that reflects who you are without the need for filters. Now, looks are full of strength with thick, well-groomed and slightly tousled eyebrows that breathe personality. The "me, but better" effect takes center stage.
Naturalness with character, the return of well-defined eyebrows
Full eyebrows are back, with a subtle finish and natural shapes. The focus is on definition without rigidity, harmonizing with the face rather than imposing a universal template. Microblading takes a back seat to a freer, more authentic and natural style.
Voluminous lashes without mascara.
Volume in mascara is still a trend, but a more subtle and lighter effect is sought, so achieving it naturally with a good eyelash serum has become paramount. Basically, the goal is to achieve a dazzling and natural look, even without makeup. Inspired by the Clean Girl Aesthetic: long, well-defined and with a perfect finish that enhances the look.
The ideal routine for a captivating look
🔸 Removes makeup gently
Remove product residue with Gisele Denis Eye Makeup Remover, which has a vegan formula with naturally derived ingredients. It effectively removes makeup in a single swipe, without rubbing or rinsing, providing a gentle, irritation-free experience with no greasy finish. Avoid rubbing to protect the natural fiber.
🔸 Nourishes and strengthens
Remove product residue with Gisele Denis Eye Makeup Remover, which has a vegan formula with naturally derived ingredients. It effectively removes makeup in a single swipe, without rubbing or rinsing, providing a gentle, irritation-free experience with no greasy finish. Avoid rubbing to protect the natural fiber.
🔸 Brush every day
A small eyebrow comb or brush helps you keep eyebrows and eyelashes defined, separated and visibly healthier.
🔸 Fixed with lightness
A clear or colored gel softens, defines and maintains order without detracting from naturalness.
🔸 Avoids heavy formulas
Choose light masks with moisturizing ingredients - such as vitamin E or castor oil - that respect and beautify without damaging or breaking them.
Eyelashes have always played a key role in beauty and makeup: they have the power to intensify the look and give life to any look. Eyebrows, on the other hand, frame the face, giving more prominence to the eyes and softening the features.
Today, both are part of a new vision of beauty: more authentic, more real, more you. A beauty that celebrates self-acceptance. That's why taking care of them, moisturizing and maintaining them with the right products is not only an aesthetic gesture, but an act of well-being.
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